Free to print and share

A flyer for your pediatrician, daycare or sitter

Page 1 is a poster for a waiting room, classroom door or fridge. Page 2 has four handout cards to cut apart and give to parents. Print as many as you like.

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Tip: print in color on letter paper, and in your print settings choose “Background graphics” so the blue bands show.

Allies in the Drowning Awareness Movement

Drowning is silent. Layer up.

Drowning is the #1 cause of death for children ages 1 to 4. It happens in seconds, usually with no splash and no cry for help, and it’s preventable.

  • #1cause of death for children ages 1 to 4
  • SilentUsually no splashing and no calling for help
  • 70%+of children who die in a pool or spa drown at a home

No single layer is enough. Stack them.

  1. Watch. Name one Water Watcher. Stay within arm’s reach of toddlers. Phones down.
  2. Fence. A fence on all four sides of the pool, with a gate that closes and latches by itself.
  3. Alarms. On every door to the pool, plus a pool alarm. Keep them on, especially with guests.
  4. Empty it. Buckets, coolers, kiddie pools and tubs. Young children can drown in an inch or two of water.
  5. Swim skills. ISR self-rescue for babies and toddlers, swim lessons after the first birthday. They add to the other layers, never replace them.
  6. Life jackets. U.S. Coast Guard-approved at lakes, rivers and the beach. Water wings and floaties are toys.
  7. Be ready. Learn infant and child CPR. If a child is missing, check the water first. Call 911.

Why our family cares

Our little brother Adam was 14 months old when he slipped out during a busy family week and into our backyard pool. He was out of sight for about three minutes. He survived, with a severe brain injury, and he’s still the heart of our family. We started Because of ADAM so other families learn the layers before it happens to them.

“A four-sided pool fence with a self-closing gate would have saved him.”

Our mom, Shannon
QR code for becauseofadam.org/water-safety

Scan for the layers of protection, a home checklist and the Water Watcher pledge.

In an emergency, call 911.Sources: CDC; American Academy of Pediatrics; CPSC, 2026. Full sources at becauseofadam.org/the-facts.

Check the water first.

Drowning is fast and silent. No single layer is enough, so layer up:

  • Watch: one adult, within arm’s reach
  • Fence the pool on all four sides
  • Alarms on doors and the pool
  • Empty buckets, tubs and kiddie pools
  • Swim lessons after age 1
  • Life jackets, not floaties
  • Learn infant and child CPR
becauseofadam.org/water-safetyIn an emergency, call 911.

Check the water first.

Drowning is fast and silent. No single layer is enough, so layer up:

  • Watch: one adult, within arm’s reach
  • Fence the pool on all four sides
  • Alarms on doors and the pool
  • Empty buckets, tubs and kiddie pools
  • Swim lessons after age 1
  • Life jackets, not floaties
  • Learn infant and child CPR
becauseofadam.org/water-safetyIn an emergency, call 911.

Check the water first.

Drowning is fast and silent. No single layer is enough, so layer up:

  • Watch: one adult, within arm’s reach
  • Fence the pool on all four sides
  • Alarms on doors and the pool
  • Empty buckets, tubs and kiddie pools
  • Swim lessons after age 1
  • Life jackets, not floaties
  • Learn infant and child CPR
becauseofadam.org/water-safetyIn an emergency, call 911.

Check the water first.

Drowning is fast and silent. No single layer is enough, so layer up:

  • Watch: one adult, within arm’s reach
  • Fence the pool on all four sides
  • Alarms on doors and the pool
  • Empty buckets, tubs and kiddie pools
  • Swim lessons after age 1
  • Life jackets, not floaties
  • Learn infant and child CPR
becauseofadam.org/water-safetyIn an emergency, call 911.

Sources: CDC (source for “#1”, opens in a new tab); American Academy of Pediatrics (source for “Silent”, opens in a new tab); CPSC, 2026 (source for “70%+”, opens in a new tab). Every layer has its sources on our Water Safety page.